BCBS Medicare

Roughly 110% of medicare advertising looks the same. You’ve seen it. You also wish you hadn’t.
When we pitched (and won) Blue Cross Blue Shield, we chose to do things a little different.


Campaign 1—We Know Medicare
Unlike those other jamokes, Blue Cross Blue Shield won’t pretend to know what you do during retirement. But they sure as hell know how to cover you for it. Through a self-aware lens, we look at category tropes, proving that we get who these people are, but more importantly who they aren’t.


Campaign 2—Medicare Years
Just because you’re pushing 65, doesn’t mean you’re slowing down. In fact, you’re just about to kick it into high-gear for the best years of your life, the Medicare Years. And you guessed it, Blue Cross Blue Shield is along for the ride.