Treatment Signing Day
If getting guys to thinking about having hemophilia is hard,
getting them to seriously consider their treatment is impossible.
But getting them to think about sports? Much easier.
We hacked a big sports moment, Signing Day, where star athletes announce
where they’ll play in college, and made some Alprolix fans along the way.
398% increased site engagement
150% increase clickthrough rate
56% conversion rate (btw, this isn’t just “yea, i’ll switch it up and try Doritos this time”, these are meds for a serious blood condition.)
TREATMENT SIGNING DAY CASE STUDY
Campaign Video
Another Campaign Video? You betcha.
Social Content
Remember Covid? We shot during that, meaning almost nobody was allowed on set.
So we replaced all our on-set talent with either a confetti gun or a wrestling belt to keep the energy up.
We even put a mascot arm on a 6-foot pole because safety first.
Turns out it all worked.
CREDITS
Mike Beamer - VP, Creative Director
Justin Miller - ACD / Copywriter
Mike Pearson - ACD / Art Director
Tim Mason - Director @ Tessa Films
Chris Wickman - Executive Producer
Ashton Pina - Producer
Jackie Moorman - Editor @ Lord & Thomas
RECOGNITION
Effie Bronze - Direct to Consumer / Digital
Effie Finalist - Direct to Consumer / Pharma